TASK01: Typefaces
· Garamond
Garamond is the name given to a group of old-style serif typefaces named for the punch-cutter Claude Garamond (c. 1480 – 1561). Most of the Garamond faces are more closely related to the work of a later punch-cutter, Jean Jannon. A direct relationship between Garamond’s letterforms and contemporary type can be found in the Roman versions of the typefaces Adobe Garamond, Apple Garamond, Granjon, Sabon, and Stempel Garamond.
Garamond’s letterforms convey a sense of fluidity and consistency. Some unique characteristics in his letters are the small bowl of the a and the small eye of the e.Long extenders and top serifs have a downward slope.
Garamond is considered to be among the most legible and readable serif typefaces for use in print applications.
Most of Apple’s advertising and marketing slogans such as “Think different.” used the font as well.
·Myriad
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems.
Myriad is easily recognized due to its special “y” descender (tail), slanting “e” cut, and rounded curves.
Since the launch of the eMac in 2002, Myriad has replaced Apple Garamond as Apple Inc.’s corporate font. It is now used in all of Apple’s marketing and on its products (See Apple typography). More recent iterations of the iPod (from the iPod photo onward) used Podium Sans, which has similarities with Myriad (as opposed to Chicago), for its user interface. However, the iPod Touch and iPhone 3G replaced Podium Sans with Helvetica. A different humanist sans-serif typeface, Lucida Grande, is used as the system font for Apple’s Mac OS X operating system. Myriad was included with the third generation of iPod.
Myriad is also used in the corporate identities of Wells Fargo, Wal-Mart, and Modern Telegraph, as the primary headline typefaces of those companies.
The metro company of Hong Kong, MTR, uses Myriad as its corporate identity font. KCRC (a former rail transport company in Hong Kong) developed Casey in 1996, which uses Myriad Condensed for English and Formata Condensed for numbers. Today the KCRC is part of the MTR and Myrid is used on much of the MTR.
The font was adopted in 2005 by the London Borough of Redbridge as its primary font for use in publications, as part of the overall rebrand of the council.
Myriad Black is one of two official standard fonts of the University of Virginia and Loyola University Chicago.
Myriad is also one of the two official standard fonts of Cambridge University.
CBS affiliate KPHO uses Myriad for their third-lower graphics
A variety of fonts from the Myriad family are used on most CT Transit schedules.
All Nippon Airways, an airline out of Japan, also uses the Myriad font for their new international cabin class logos as well as promotional materials of its new “Inspiration of Japan” in-flight service concept.
Here some website good to see:
@craigmod – http://craigmod.com/journal/font-face/
fridayfonts – http://www.fridayfonts.com/
i love typography – http://ilovetypography.com/
GOMEDIAZINE – Click Here





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