Design and Life·记录值得记录的东西

-About Asda

Asda is a British supermarket chain which retails food, clothing, toys and general merchandise. They also have a mobile telephone network, called Asda Mobile.

Asda became a subsidiary of the American retail giant Wal-Mart, the world’s largest retailer,in 1999, and is the second largest chain in the UK after Tesco, having overtaken Sainsbury’s in 2003.

Asda’s marketing promotions have usually been based solely on price, with Asda promoting itself under the sloganBritain’s Lowest Priced Supermarket, 12 Years Running. As a wholly owned division of Wal-Mart, Asda is not required to declare quarterly or half-yearly earnings. It submits full accounts to Companies House each October.

-Corporate social responsibility

Carrier Bags, Packaging, Recycling and Food Waster

To save more for its customers Asda has chosen to incentivise customers who choose a re-usable bag instead of supporting the Governments proposal to charge for carrier bags.

The store has promoted the removal of single use carriers from all of its checkouts by encouraging customers to opt for its range of ‘bags for life’ and reusable bags as a sustainable and affordable alternative.

In addition to reducing their use, the store’s aim is to limit the environmental impact of the bags themselves by decreasing their size and increasing their recycled content. Asda actually source the plastic material it uses from its in–store recycling collections.

Asda believes that all of these initiatives will help it reach the Courtauld’s voluntary commitment to reduce the environmental impact of plastic bags by 30% by the end of 2010.

Alongside this, the store runs the ‘Go Green for Schools’ scheme, where by local customers are rewarded with a point every time they reuse a carrier bag, or Bag for Life; these points can be given to local schools who, in turn, can claim ‘green’ prizes.

In a bid to reduce waste seriously the store has an on-going work effort with its suppliers to dramatically cut the amount of packaging used on all products.

Last year the store embarked on a complete review of all its own label packaging to reach its target of 25% reduction – the savings help significantly reduce the amount of household rubbish our customers have to throw away each year.

Asda is also calling on central government to harmonise all local authority collection schemes and provide the necessary investment needed as more customers are frustrated by the difficulties of finding recycling facilities in their areas. Also, the store is calling for an end to the recycling postcode lottery.

Despite 92% of Asda packaging being recyclable, the store recognises very few local authorities are able to collect it all, which means thousands of tonnes of packaging needlessly ends up in landfill, when it could’ve easily been recycled.

At ASDA they take their Corporate Social Responsibility (CSR) seriously indeed. They also believe that supporting sustainability can make their products even more affordable for their customers, while helping to safeguard the environment we all live in.

What I Think

In my personal view, although many supermarkets now have in promoting use reusebag, but still a fraction of people can insist on doing, We should take into account how to get more people to join in this. Japan, for example, many people now routinely prefer to use reusable bags, in order to promote environmental protection, many famous artists that participate in the design a lot of fun bags so that encourage people used them.