Task06: Product Packaging

The function of retail packaging in the modern world is mainly to encourage consumers to purchase and use the product. In our consumerist society people have also developed a tendency to purchase products that are more cleverly packaged and presented. This article showcases a handful of innovative contemporary packaging designs for everyday products.The following shows the number of independent innovation, according to the packaging design.

Salt&Pepper Cell

Salt and pepper shakers shaped like D-Cell batteries. A vertical transparent strip along the side indicate the amount of spices left in the shakers. Created by Antrepo Design Industry.

Salt&Pepper CellSalt and pepper shakers shaped like D-Cell batteries. A vertical transparent strip along the side indicate the amount of spices left in the shakers. Created by Antrepo Design Industry.

Germanium Body Soap

A truly interesting/bizarre example of packaging from Japan.

Evian® 2005

Evian mineral water in an expressive limited edition package.

This immediately caught my eye at the grocery last night. The mountain-shaped glass bottle looks like it should contain a fragrance or at least some strange new liqueur. But no, it’s just our old friend Evian dressed up in a new way. The limited edition bottle is called the “Origine” and is meant to conjure up the icy mountains where Evian is sourced. The bottle is rather heavy and I can’t imagine buying these for regular use but they certainly attract attention.

Cider

Cider drink – can design by Swedish designer Amore

“After launch, Cider immediately took second and forth place on the Swedish cider sales list, and has been top five ever since. Amore has won numerous awards for the design of Cider. With zero other marketing efforts, Cider has sales and distribution in Norway, Italy and Germany.”

360 Paper Bottle

The world’s first recyclable paper bottle – both versatile and eco-friendly designed by Brand Image. The 360 paper water bottle from Brand Image is an attempt to address 60 million plastic bottles thrown away daily in the United States (of which 86% become garbage). The paper vessel is made from 100% renewable food-safe resources, fully recyclable and versatile in a number of potential liquid categories.